marcus evans north america conferences

Storytelling with Data

How to Develop Your Analytical Story and Present Data Effectively

14-15 Nov 2019
NBC TOWER | Chicago, IL, United States of America

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Conference Speakers

Scott Hull
Analytics Consultant and Data Translator
Scott Hull is an analytics consultant and data translator with about 30 years experience in advanced analytics, data, marketing operations, sales and sales technology. He is a seasoned presenter when it comes to whats in the data. He emphasizes that we need to get better at storytelling with our data. Our stakeholders are typically less analytical, and careful attention to the story in the data is more important than ever. During his career, Scott has analyzed and translated data for several companies within the pharmaceuticals and health fields including Pfizer, Eli Lilly and Takeda. While at Takeda, he used data to build a pre-launch scenario tool to perform sales optimization and resource allocation. As the Global Marketing Manager, Scott co-designed a global Go To Market initiative, and he collaborated with international teams to build out their KPIs, reports and dashboards using their data. Tools like Veeva and Tableau helped him architect a global KPI dashboard.

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General Enquiries

Emily Jones

marcusevans, The NBC Tower
455 N. Cityfront Plaza Dr.
Chicago, IL 60611

Telephone:
312.540.3000 x6714
Fax: 312.894.6304
Email: emilyj@marcusevansch.com