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9th Annual Internal Communications & Situational Messaging

Elevating Internal Communications Programs with Innovative Tactics, Leading Tools, and Enhanced Metrics

19-20 Feb 2020
Phoenix, AZ , United States of America

Conference Workshop

Strengthening Employee Connection with the Brand to Fuel Purpose

Research shows that organizations with employees who know what they stand for and who have a strong sense of purpose outperform those that don’t. However, getting employees to not only understand the brand but also live it in their day-to-day can be a challenge, especially when not every employee is consumer-facing and sees the impact they have. Internal communicators must find creative, engaging ways to relay the brand and tie each and every employee to the organization’s mission in a way that is both digestible and meaningful.

Workshop Moderator: John Shea, Director, Internal Communications

Company: Amtrak

Conference Workshop

Walking through a Crisis: Sharpening Plans and Protocols for Proper Mitigation

Whether it’s layoffs, weather, product malfunctions, or some other unexpected and adverse event, at some point every organization faces a large-scale crisis. When developing a response strategy, it’s imperative for organizations to put employees at the forefront as failure to do so and communicate early can result in loss of trust, disengagement, and turnover. Internal communicators need to be prepared at any given moment to deliver a well-thought out, agile crisis communications plan that maintains employee engagement and ultimately corporate reputation.

Workshop Moderator: Eileen Gaughan, VP - Internal Communications

Company:Moody’s Corporation


Why You Should Attend

9th Annual Internal Communications & Situational Messaging

This premier marcus evans event will bring together the foremost leaders in Internal Communications from leading Fortune 1000 companies to explore the latest tools and tactics leveraged in deploying the strongest internal communications program that amplifies employee engagement and cultivates a strong, unified workforce.

As technology and the various methods to deliver information evolve, Internal Communicators must cut through information overload to adapt and develop a strategic approach for communicating to a diverse and disperse workforce in this digital era. With employee engagement at the heart of productivity and performance, demonstrating value and immersing engagement initiatives into overall business strategy is essential for success. 

 

Key Topics

  • Analyze metrics of communications campaigns to adjust strategy and increase engagement
  • Develop a strategy for addressing societal and political happenings
  • Brainstorm creative, non-traditional methods to mitigate email overload
  • Transition to tools with mobile functionality and keep pace with modern digital era
  • Measure and demonstrate Internal Communications impact to the business

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
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    Cerkl
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    OFC: Office Channel
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    Dynamic Signal
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    Practical Insights From

    Kristin Taylor
    Global Head of Employee Communications
    HP Inc.

    Chuck King
    Sr. Director Communications
    Honeywell Aerospace

    Cathryn Baker
    Executive Communications Manager
    Indeed

    John Shea
    Director, Internal Communications
    Amtrak

    Jessica Taylor
    Director, Internal Communications
    PetSmart

    Eileen Gaughan
    VP - Internal Communications
    Moody’s Corporation

    Jennifer Russo
    Director, Corporate Communications
    Banner Health

    Kelly Cook
    Director, Executive Communication
    Charles Schwab & Co.

    Click Here For Full Agenda

    Voice of Our Customers
    • “The presenters were tremendous and the Q&A sessions were thought provoking. This was a great opportunity to hear from leaders in our field and learn about the latest trends and ideas in internal communications.” – Canon USA
    • “This experience was different than any other conference I’ve attended. By having a smaller group, I was able to have conversations with most speakers and connect with the other attendees in the room. I will be back for sure.” – Easterseals
    • “I highly recommend this conference. It was highly valuable with speakers representing unique experiences and expertise. Coming away with lots of new thinking around engaging employees in new ways.” – Texas Instruments
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Melini Hadjitheori


    455 N Cityfront Plaza 9th Floor,
    Chicago, 60611, USA


    Telephone:
    +1 312 540 6347
    Fax: +1 312 276 8505
    Email: MeliniH@marcusevansch.com