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Best Practices in Key Opinion Leader Engagement

Building and Managing KOL Relationships through Strategy and Communication

16-17 Apr 2020
NBC TOWER | Chicago, IL, United States of America

Why You Should Attend

Best Practices in Key Opinion Leader Engagement

Identifying, building and sustaining relationships with key opinion leaders (KOLs) is essential to pharmaceutical and biotechnology companies and their products. Industry leaders must become aware of the challenges surrounding KOL communication and management as well as recognize and leverage the resources and tools available in order to create meaningful relationships. This interactive event will delve into currents trends, challenges and best practices through case studies, breakout groups and workshops. You will develop a strategy for KOL engagement for a specific area and product. You will be challenged to create an action plan that focuses on targeting the ‘right’ KOLs, differentiating KOL roles, compliance issues, technology, and key performance indicators.


Key Topics

  • Current Challenges in KOL Management
  • Ensuring Compliance
  • Stakeholder Relations
  • Optimizing Relations through Product Life Cycle
  • Best Practices

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Judy Seraphine
    President of
    JS Consulting and Med Mentors, LLC. She has more than 20 years of experience in the medical communications and education sector working with pharmaceutical and biotech companies as well as both non-profit medical organizations and for-profit medical communications companies. Ms. Seraphine has a strong background in marketing and communications including key opinion leader (KOL) development, relationship building, communications training and faculty procurement. She also helps companies develop strategic plans for ongoing KOL engagement. Ms. Seraphine’s other key reputable assets include developing and overseeing medical education and communications programs for various pharmaceutical and biotechnology companies in a wide array of therapeutic areas. Her experience includes innovative tactics for marketing and scientific communications, training and messaging in addition to the development and implementation of customized strategies that provide solutions to clients’ needs.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304