marcus evans north america conferences

Direct to Consumer and Business Marketing

Successful Direct Marketing Strategies and Techniques

16-17 Jan 2020
NBC Tower | Chicago, IL, United States of America

Why You Should Attend

Direct to Consumer and Business Marketing

Leadership is tough.  With competing demands, outcomes, and personalities leaders are required to be ever-more self-aware, and to view their teams with a clear sense of commitment for their collaborative success.  These two days will enable you, as a leader, to assess and fine-tune your own leadership practices.  Here you will reflect and engage with colleagues so as to thrive.  In this time, you will learn current thinking and participate in tools or activities that enable you to go back to your companies with new opportunities to “try” and develop the quality of your relationships with those who report to you, and your own teams.  Bill Dickinson will honourably and engagingly facilitate the best of YOU.  And, you will create an “action plan” for immediate application and sustainability: self and teams.


Key Topics

  • Defining Direct Marketing
  • Understanding the Direct Marketing Tools
  • Testing to Improve Your Response
  • How Direct Marketers Define Direct Markets
  • Supplier Selectino and What to Look For

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Ted Grigg
    Having analyzed and assisted in multiple direct market testing project worth a total of several hundred million dollars, Ted Grigg is a one-person "think tank," for direct marketing planning and strategy development. His experience is found in profiling customer databases, improving sales results, and using deep marketing principles to increase responses with direct market controls.

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    Voice of Our Customers
    • "Ted is the real thing when it comes to direct. Only one out of a hundred marketers really gets direct. Ted does. I recommend that you bring Ted early on in the program because he'll save you from going down a few dead ends." - President and CEO, Innis Magglore Group Integrated Communications
    • "We have been working with him for over twenty years and found that whether the client is a large national retail chain, a health care provider or a manufacturer, the same thoughtful and penetrating insight into marketing issues is always present in his work. We can unequivocally recommend Ted Grigg and his company for all aspect of strategic planning, direct marketing, creative and segment analysis and marketing consulting." - George C. Collins, Owner of Research & Response
    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304