marcus evans north america conferences

Storytelling with Data

How to Develop Your Analytical Story and Present Data Effectively

14-15 Nov 2019
NBC TOWER | Chicago, IL, United States of America

Why You Should Attend

Storytelling with Data

Key Topics

  • Setting Your Data Initiative Up for Success
  • Engaging the Team
  • Leading Yourself and Stakeholders
  • The Story Factor
  • Unique Challenges of Presenting Data
  • Previous Attendees Include

    Sinclair Oil
    Farmers Insurance
    Fifth Third Bank
    Cavern Technologies
    Lifeline Data Centers
    Bloomberg LP
    Compass Datacenters
    Critical Engineering Corp
    Data Center Frontier
    Faith Technologies
    Future Facilities
    Google Inc
    HKS Architects
    Holder Construction
    Integra Mission Critical
    Integrated Design Group
    JE Dunn Construction
    KW Mission Critical
    Pacific Gas and Electric
    Parsons Electric
    PayPal Inc.
    QTS Data Centers
    RagingWire Data Centers
    Sabey Data Centers
    Santos Capital
    Verizon Wireless
    Vertex Innovations
    WB Engineers & Consultants

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Scott Hull
    Analytics Consultant and Data Translator
    Scott Hull is an analytics consultant and data translator with about 30 years experience in advanced analytics, data, marketing operations, sales and sales technology. He is a seasoned presenter when it comes to “what’s in the data.” He emphasizes that “we need to get better at storytelling with our data. Our stakeholders are typically less analytical, and careful attention to the story in the data is more important than ever.” During his career, Scott has analyzed and translated data for several companies within the pharmaceuticals and health fields including Pfizer, Eli Lilly and Takeda. While at Takeda, he used data to build a pre-launch scenario tool to perform sales optimization and resource allocation. As the Global Marketing Manager, Scott co-designed a global Go To Market initiative, and he collaborated with international teams to build out their KPIs, reports and dashboards using their data. Tools like Veeva and Tableau helped him architect a global KPI dashboard.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304