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LIVE Virtual Training - Internal Branding and Employee Engagement

How to Improve Employee Relations through Internal Branding Strategies and Tactics

4-6 Aug 2020
10 AM CT - 1 PM CT , United States of America

Why You Should Attend

LIVE Virtual Training - Internal Branding and Employee Engagement

Businesses of every size and shape seek to grab the attention of clients and customers by standing out with a strong brand identity. However, unless the same or similar identity is conveyed to employees from the top to the bottom, a business only has half an identity. What this course seeks to do is educate, inform, and lead a discussion between delegates on the benefits of a strong internal brand, how it pays dividends externally to establish a strong internal company identity and culture for employees to not only understand, but to thrive in.

This trainer-led, live virtual session will be offered in a 3x3 format (3 hours of e-learning over 3 days [two 90-minute sessions/per day] for a total of 9 hours.

Key Topics

  • The Importance of Internal Branding - An introduction to what Internal Branding is.
  • Establishing Communications - A discussion on how to open a line of dialogue between all employee levels to help establish their internal brand.
  • Internal & External Branding Alignment - How to create an internal brand that is similar to the external brand.
  • Tracking Change - How to monitor the progress of employees before, during, and after internal branding implimentation.
  • Research and Field Work - Using ethnography to gain a deeper understanding of a company's internal social culture.
  • Previous Attendees Include

    American Airlines
    Bayer Corporation
    American Express Bank
    Brand Trust Inc.
    The Cheesecake Factory
    Beam Global Spirits & Wine Inc.
    Fannie Mae
    Illumina Inc.
    IKEA North America Inc.
    GE Aviation Systems
    Oracle America Inc.
    Leo Burnett Worldwide Inc.
    The Hertz Corporation

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Ilan Geva
    Ilan Geva is known as a branding guru, having conducted national and international seminars and training sessions on branding for both Fortune 500 companies and smaller neighborhood brands. Previously, he was the Design Head and Creative Director for Ogilvy & Mather, and held senior positions with Leo Burnett and Frankel & Co. His work has taken him to 45 countries and 650 cities, such as Tel-Aviv, Paris, Lisbon, Johannesburg, Istanbul, Seoul, Los Angeles, Las Vegas, Des Moines, Minneapolis, Austin, and Chicago. His work has earned him over 100 creative awards worldwide including CLIO, ADDY, TELLY, POPAI, CAPLES, ECHO, SUMMIT, and ADRIAN.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304