marcus evans north america conferences

Social Media for Utilities

Developing a Satisfying Customer Experience

29-30 Oct 2019
NBC TOWER | Chicago, IL, United States of America


Why You Should Attend

Social Media for Utilities

 

Today, all businesses should think about humanizing their brand with social media. Highly skilled employees must understand and know how to interact with our followers and customers to take advantage of the power of this channel.In this course, participants will learn to leverage social media platforms to communicate more effectively and efficiently with customers, employees, community leaders, elected officials, journalists, academics and other key stakeholders. Aside from learning how other utilities are using social media for internal and external communications, attendees will have a fresh outlook on the power of social media and how to use it to their organizationsí benefit.

Key Topics

  • Maximize Your Brand's Voice
  • Product or Idea Recognition
  • Increase Customer Satisfaction
  • Risk Mitigation
  • Data and Insights
  • Previous Attendees Include

    Braintree Electric
    Ameren Illinois
    Lakeland Electric
    Lansing Board of Water & Light
    Ameren Illinois
    New Brunswick Power
    Holland Power Services
    Cobra Energy LLC
    Terex Utilities
    Toronto Hydro
    Garland Power & Light
    Lockheed Martin
    Department Energy And Environment
    Gainesville Regional Utilities
    Eugene Water & Light Board
    Danella Construction
    Gainesville Regional Utilities
    Northline Utilities LLC
    PSEG
    Beachview Energy Solutions
    Caribbean Utilities Company Ltd.
    MidAmerican Energy Company
    ESB Networks
    Gagnon Line Construction Inc
    Michels Power
    SASK POWER
    UDC
    DTN LLC
    GE Power
    Accuweather
    Gatekeeper Systems
    TVA
    LDV
    One Source Restoration LLC
    Motor City Electric
    Comcast


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Frank Wanderski
    Social Media, marketing insights, strategy & analytics consultant
    Frontier Communications. Frank Wanderski has spent the last 25 years in the electric and telecommunications industry, which includes running three companies. He has helped various utilities, including Texas Power, heighten their social media presence with results. According to Frank, "Most utilities will not put in the effort to make it work. For example, you cannot have long wait time for chat, or if someone makes a comment, you must respond quickly, people in that medium are looking for that. You cannot respond the next day." In addition, revenue dramatically increased at every organization Frank has worked. He was previously the Chief Marketing Officer at RKS Research and Consulting where he worked with utilities that needed sales or revenue turnaround for seven years. In addition, he has had P&L responsibility for up to $1 billion.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones


    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:
    312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com