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Advanced Methods in Value Based Pricing

Employ a value based pricing framework that incorporates considerations around analytics, customer segmentation, and distribution

Dates to be confirmed
San Francisco, California, United States of America

Conference Workshop

Driving your pricing function through effective pricing and corporate strategy

Join Dr. Tim Smith as he walks you through effective pricing and corporate strategy, exploring different corporate structures, global corporate strategy relating to value based pricing and how to maximize your profitability through integrating effective pricing techniques and management throughout your corporation.

Workshop Moderator: Dr. Tim Smith, Founder and CEO

Company: Wiglaf Pricing

Why You Should Attend

Advanced Methods in Value Based Pricing

This marcus evans event will clarify the benefits that an effective pricing function can bring to your firm through discussions surround internal governance approaches to pricing, benchmarking the incorporation of distribution channels and determining the value the of your products to your customers to improve your pricing methodologies with measurable profitability returns. This marcus evans event will also clarify the benefits that a successful dynamic pricing function can bring , with a focus on ensuring your analytics scalability is in place to ensure this.

An effective value based pricing function will not only maximize the profitability you can receive from each customer, but also enable a longer serving customer relationship which facilitates better customer return with tangible, profitable benefits.

Key Topics

  • International Meal Company discuss their approach to incorporating value based pricing in the food and restaurant industry in South America
  • The San Francisco 49ers discuss best practice for data collection and management to successfully utilize the value based pricing tool
  • Johnson & Johnson discuss best practice for ensuring cultural pricing change across your organization through the adoption of a pricing evangelist
  • Previous Attendees Include

    • PepsiCo
    • Virgin Atlantic
    • Rolls-Royce Marine
    • Vodafone
    • Kraft Foods
    • Henkel
    • LEGO
    • Statoil
    • Saudi Aramco
    • Alstom
    • Dennison
    • Barilla
    • GE Power
    • Credit Swiss
    • Carlsberg
    • Mondi Group
    • L'Oréal
    • GE Healthcare
    • Cargill
    • Baush & Lomb
    • Esso
    • Janssen Pharmaceutical
    • Aramco
    • E-ON
    • Sigma-Aldrich Production GmbH
    • Electrolux Global Operations
    • Sanofi-Aventis Safety
    • GDF Suez Energy Group
    • Cephalon
    • Procter & Gamble
    • BASF SE
    • and many more...

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Christopher Rector
    Head of Pricing
    Kerry Foods

    Tim Miller
    Head of Strategic Partnerships and Planning

    Joseph Marigliano
    Pricing Leader
    Stanley Security

    Brad Dugan
    Director, Ticket Operations
    San Francisco 49ers

    David Mok
    Senior Director, Pricing Strategy and Analytics
    Johnson & Johnson

    Renán Orrego
    International Pricing Strategy Manager
    Baxter International Inc.

    Nikhil Shah
    Senior Director, Pricing

    Flavio Teixeira
    Global Head of Revenue Management and Pricing
    International Meal Company

    Click Here For Full Agenda

    Voice of Our Customers
    • “Very good information level and sharing. Very open!”, Volvo Group
    • “High level presentations with a lot of useful information and interesting discussions”, Ineos-Styrolutions
    • “Another well organized and useful event with insightful speakers and audience engagement!”, BAW Nuttall
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Yiota Andreou

    marcus evans (Europe) Ltd
    PO Box 24797

    +357 22 849 404
    Fax: +357 22 849 310