marcus evans north america conferences

Internal Branding and Employee Engagement

How to Improve Employee Relations through Internal Branding Strategies and Tactics

15-16 Nov 2018
NBC Tower | Chicago , United States of America


Why You Should Attend

Internal Branding and Employee Engagement

Businesses of every size and shape seek to grab the attention of clients and customers by standing out with a strong brand identity. However, unless the same or similar identity is conveyed to employees from the top to the bottom, a business only has half an identity. What this course seeks to do is educate, inform, and lead a discussion between delegates on the benefits of a strong internal brand, how it pays dividends externally to establish a strong internal company identity and culture for employees to not only understand, but to thrive in.

 

Key Topics

  • The Importance of Internal Branding
  • Establishing Communications
  • Internal & External Branding Alignment
  • Tracking Change
  • Research and Field Work
  • Previous Attendees Include

    Chief Information Officer
    Chief Marketing Officer
    Chief Executive Officer
    Internal Branding
    Employee Engagement
    Employee Communications
    Human Resources
    Internal Communications
    Brand Communications & Engagement
    Corporate Communications


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Ilan Geva
    Ilan Geva & Friends
    Ilan Geva is known as a branding guru, having conducted national and international seminars and training sessions on branding for both Fortune 500 companies and smaller neighborhood brands. Previously, he was the Design Head and Creative Director for Ogilvy & Mather, and held senior positions with Leo Burnett and Frankel & Co.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones


    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:
    312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com