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Understanding Google Analytics

Measuring the Business Performance of Your Web Properties for Insight and Action

7-8 Aug 2018
NBC TOWER | Chicago, IL, United States of America

Why You Should Attend

Understanding Google Analytics

While Google Analytics is used worldwide, the fact remains that only a small percentage of organizations are using it to its full capabilities. According to, Google Analytics is being used by 52.9% of all websites. This course will guide participants through the most powerful concepts, identifying and reporting KPIs, and telling your Web Properties’ performance stories. Participants will learn to go beyond counting visitors and turn analytics data into information that helps them make more informed decisions about their business. The course emphasizes real-world usage of Google Analytics, and how it supports the overall organization.

Key Topics

  • Data Collection and Meaningful Metrics
  • Measurement Planning for Insights
  • Reporting KPIs
  • Your Visitors
  • Analysis Frameworks
  • Previous Attendees Include

    Marketing manager
    Senior marketing director
    Analytics manager
    Director of Business Intelligence

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Brian Katz
    Founder and President
    Cycloanalysis, based in Vancouver, Canada. He has more than 20 years experience ranging from Google/web analytics, software design and business intelligence. His expertise is in designing Google Analytics tracking implementations and exposing the opportunities hidden in clients’ data and knowing where users have the most difficulty. From 1994 to 2006, Brian was a senior consultant for Bolign Consulting. He was a web analytics and software development instructor at Langara College from 2005 to 2009. Before he founded Cycloanalysis in 2014, he served as the web analyst for Cardinal Path (formerly VKI studios), where he was responsible for analysis & insights, requirements, design, implementation and training. Brian has developed and delivered Google Analytics courses for leading analytics organizations, a community college and directly to clients including Firestone and Travelzoo.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304