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Consumer Insights to Innovation Action

Translating Insights into Actionable Innovation Strategies to Fuel Corporate Growth and Performance

Dates to be confirmed
Boston, MA, United States of America

Why You Should Attend

Consumer Insights to Innovation Action

This marcus evans event will bring together leaders focusing on insights, innovation, and strategy to debate best practices for companies to transform consumer insights into innovation action to anticipate continuously evolving consumer needs and deliver real results. Participants will debate winning strategies to gain buy in, influence decision making and solidify market position as a best in class customer-centric organization.


Key Topics

  • Extract value from the deluge of data to glean actionable insights
  • Leverage multiple data channels to uncover unarticulated and unfulfilled consumer needs
  • Improve and Influence decision-making to enhance speed to market
  • Monitor and analyze market trends to keep pace with and anticipate evolving consumer behavior
  • Align strategic goals to achieve buy-in and maximum ROI
  • Previous Attendees Include

    Under Armour, Ebay, Inc., AIG, GE Aviation, Bayer Healthcare, Viacom, Dell Inc., Tyco, IKEA, Beam, Southwest Airlines, Darden Restaurants Inc., Chobani, Fannie Mae, Maritz, Siemens Energy, Heineken USA, Interface Americas, Illumina, Ameren, Huntsman, Cosntellation Brands, American Express, The Hertz Company, TIBCO Software, Oracle, and many more!

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Tiyale Hayes
    SVP, Consumer Insights
    BET Networks

    Robert McLoughlin
    Vice President, Consumer Research

    Risa Schwartz
    Senior Director, Consumer Insights, Sensory, & Analytics
    Tyson Foods

    Patrick O’Brien
    Vice President, Innovation & Strategy
    Prudential Financial

    Ann Semeraro
    Director, Consumer Insights

    Shruti Saini
    Senior Director, Marketing Strategy & Insights
    Anheuser-Busch InBev

    Lynn Franz
    Director, Insights & Strategy
    Land O’Lakes

    Randy Locke
    Director, Market Research & Competitive Intelligence

    Click Here For Full Agenda

    Voice of Our Customers
    • "Wonderful event and timely conference. I'll come back in a Heartbeat." – Nickelodeon
    • "What I love about marcus evans conferences is that they're small in size and offer some experimental pieces. I always meet intriguing people and learn something new." - Kraft Foods
    • "This conference opened my eyes to the process and organizational structures being implemented by our direct competitors to advance innovation in their organizations." – ConAgra
    • "I thought this event was great. I gained many helpful insights and best practices that I hope to implement in my own workplace." – SAP
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Amanda Pink

    NBC Tower, 9th Floor
    455 North Cityfront Plaza Drive, Chicago
    Chicago, IL 60611

    312-540-3000 Ext: 6310
    Fax: 312-540-3000 Ext: 6327