marcus evans north america conferences

Competitive Intelligence

A structured approach to developing a market intelligence system

22-23 Feb 2018
NBC TOWER | Chicago, IL, United States of America

Why You Should Attend

Competitive Intelligence

Competitive intelligence should be a function within your organization to support strategic and operational decision making. To position your business strategically, you must anticipate your competitors’ next moves with a clear understanding of the competitive and market situation. Strategic market analysis and relevant market intelligence will help businesses gain that competitive advantage.  For many organizations, the essential information is stored in diverse pockets throughout the organization. In order to harness the true value of competitive intelligence, a clear process is also required for structuring data and reporting on the findings. Strategic, corporate decisions are based on credible intelligence.

Key Topics

  • Why Competitive Intelligence
  • Competitive Intelligence vs. Market Intelligence System
  • Understanding the Environment
  • Making sense of all the data
  • Best Practices for Competitive Intelligence Success
  • Previous Attendees Include

    Marketing Intelligence Manager
    Marketing Manager
    Business Development Manager
    Marketing Strategy Manager
    Business Analyst
    Market Research Manager
    Marketing Executive
    Research Executive
    Product/Category Manager

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Nanette J. Bulger, Visionary strategist, product development engineer & transformation consultant

    Strategic & Competitive Intelligence Professionals with over 30 years of experience as both a global consultant and an industry practitioner in both the profit and non-profit space. Nan started her career in an Artificial Intelligence startup in Cambridge, MA using the world’s first intranet system in her daily work. She has served as engineer, strategist, competitive intelligence and analytics expert in the medical, computer, textile, cosmetics industries and has consulted to a number of sectors including aerospace and defense, consumer products, animal health, heavy and light industrial and financial and investment banking sectors. She has trained and given speeches on 6 continents at universities, companies and conferences and is a recognized thought leader in strategic and long range planning, market, competitive and business intelligence and analytics, customer insights and marketing.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304