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3rd Edition: Design Thinking for Banks & Financial Services

Deploying Human-Centered Financial Products to Strengthen the Customer Base and Transform the Organizational Mindset

27-28 Sep 2017
New York, NY, United States of America

Why You Should Attend

3rd Edition: Design Thinking for Banks & Financial Services

Innovation is now considered both a topic priority and necessity for financial institutions of all sorts and sizes. Organizational complexities, regulatory scrutiny, and the nature of financial products have stifled innovation in the financial sector. However, organizations have begun to embrace a customer-centered approach to product design, development and rollout. Many industries are integrating multiple disciplines within one projects lifecycle to stay competitive. It is vital for companies to truly understand their users, articulate the change and grow as the user does.

The 3rd Edition: Design Thinking for Banks & Financial Services Conference will address key topics such as: creating a security ecosystem, building an innovation engine, the interaction of user research and design strategy, balancing technology and human-centric initiatives, regulatory and privacy constraints on user research, integration of methodologies such as lean start-up and agile, multiple channel opportunities in a physical space, key insights from start-ups, delivering disruptive products, utilizing co creation, organizational change, establishing a culture of innovation and design, various types of innovation in human-centered design, advances in artificial intelligence, plus much more!

Key Topics

  • Establish a sound human-centric culture and benchmark on successful innovation projects
  • Deliver disruptive products, services and capabilities in a highly complex, regulated, and risk adverse sector
  • Integrate and streamline models and methodologies such as lean start-up, agile, and design thinking across the enterprise
  • Leverage cross departmental co-creation to spark collaboration and growth
  • Recognize the needs and desires of the customer base by gathering and analyzing deep insights to drive development
  • Previous Attendees Include

    American Express, Bank of America, Regions Financial, BNY Mellon, KeyCorp, Merrill Lynch, BankUnited, Credit Suisse, HSBC USA, Bank United - N.A., BBVA Compass, Cadence Bank, Capital One, Citi Global Transaction Services, Everbank, FDIC, GE Capital Bank, Home Trust Company, M&T Bank, Sovereign, State Street Financial, Deutsche Bank, HSBC, MasterCard, Metlife, Northern Trust, PNC Bank, SunTrust Bank, TD Bank, Texas Capital Bank, UMB Financial Corp, JP Morgan Chase & Co.,Wells Fargo & many more

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
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    Event Partners

    Practical Insights From

    Stephanie Hammes-Betti
    Senior Vice President, Innovation Design
    U.S. Bank

    Andy Knight
    Head of Digital Design

    Joy Slabaugh-Hamilton
    Head of Advisor Services

    Duke Butler
    Head, Digital Bank Strategy

    Jon Day
    Senior Director, Digital Experience

    Melanie Arens
    Head of Physical Channels Design
    Wells Fargo

    Kelly Harper
    Director, Customer & Employee Brand
    BMO Financial Group

    Vijay G. Chander
    Director, Compliance, Security & Identity Service Management & Delivery
    TD Bank

    Click Here For Full Agenda

    Voice of Our Customers
    • “I’ve been attending conferences hosted by marcus evans for over 5 years and have never been disappointed by content, quality of delegates or networking opportunities.” – BOK Financial
    • “Very informative and collaborative networking was great!” – Synchrony Financial
    • “Great audience discussion leading to some good solutions.” – Goldman Sachs
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Amanda Pink

    NBC Tower, 9th Floor
    455 North Cityfront Plaza Drive, Chicago
    Chicago, IL 60611

    312-540-3000 Ext: 6310
    Fax: 312-540-3000 Ext: 6327