marcus evans north america conferences

Design Thinking as a Strategy for Innovation

Change your Mind Set to Solution Focused and Think Like a Designer

30 Nov-1 Dec 2017
NBC TOWER | Chicago, IL, United States of America

Why You Should Attend

Design Thinking as a Strategy for Innovation

Due to the remarkable success rate of design-led companies, design has evolved beyond making objects. Organizations now want to learn how to think like designers, and apply design principles to the workplace itself. Entire corporations have adopted design thinking to re-invent the way they innovate, including P&G, GE, IBM, Pepsi and SAP. Find out how design thinking can help you gain a competitive advantage in your company. Itís arguably the best way to make you and your business robot-proof.


Key Topics

  • Examine 5 Kinds of Design Thinking Frameworks and How to Use Them for Human Centered Innovation
  • Experiment with Idea-Generation and Problem-Solving Methods for Each Stage of the Design Thinking Process, from Insight to Implementation
  • How to Develop Ideas your Boss and Customers will Love
  • Team-Based Activities Include Building a Prototype of Your Idea and Presenting it to the Group
  • How to Cultivate a Culture of Design Thinking in your Organization

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Linda Naiman
    Founder | Creativity at Work
    Linda Naiman is founder of Creativity at Work and helps organizations develop creativity, innovation, and leadership capabilities, through coaching, training and consulting.As a corporate educator and coach, Linda brings a multi-disciplinary approach to learning and development based on her background as an artist and designer: She leverages arts-based practices to spark creative inspiration, and design thinking to manage the creative process for innovation. Organizations that have sought out Linda for her expertise include the US Navy, GE, BASF, American Express, RBC, UBC, and Intel.

    Click Here For Full Agenda

    Voice of Our Customers
    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304