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Marketing for Non-Marketers

How to Effectively Communicate & Sell Your Ideas to the Marketing Team

17-18 Oct 2017
NBC TOWER | Chicago, IL, United States of America

Why You Should Attend

Marketing for Non-Marketers

Marketing – it’s all about giving consideration to consumers’ views in the company strategy. Each department must orient its activity toward creating value for customers. This underlying role of marketing implies relations with each entity or department. The purpose of this training course is to allow non-marketers to become more familiar with the basics of marketing to incorporate it in their daily decisions. This will not only improve communication and understanding between the marketing department and all other departments, but also improve the quality of service and products offered to consumers.


Key Topics

  • Understanding your organization’s marketing strategy
  • Developing a foundation for building strong value propositions
  • Establishing Internal Relationships
  • Selling Techniques: Research, Storytelling, Responding to Objections
  • Marketing Best Practices
  • Previous Attendees Include

    Chief Marketing Officer
    Director of Marketing
    VP of Research & Development
    Director of Research & Development
    Research Director
    Market Research Director
    Director of Finance
    Director of Sales

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Michael Fruhling
    Founder and CEO | BFS Innovations, Inc
    He has over 30 years of experience in new business and new product development success with companies such as Procter and Gamble, Bristol Myers Squibb/Drackett, and Bath and Body Works. While at Procter and Gamble, Michael's keen ability to identify previously unarticulated consumer needs led him to pioneer the creation of Cheer® Free laundry detergent, a launch that catalyzed the subsequent introduction of all other "perfume, dye and enzyme-free consumer products." Prior to founding BFS Innovations, Michael was head of New Business Development for Bath and Body Works, reporting to the CEO and successfully pioneering the company's open innovation strategy, spearheading its dermatological skin care business initiative and strategic partnership with Dr. Patricia Wexler, and initiating the company's partnership with American Girl.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304