marcus evans north america conferences

Marketing Performance Management

Marketing ROI-based Metrics, Dashboard Visualization and Storytelling

27-28 Apr 2017
Asbury Park, NJ, United States of America

Why You Should Attend

Marketing Performance Management

Considering the importance of measuring marketing performance for commercial and not-for-profit organizations, thereís a great need for accountable marketing. In addition, visualization is the new communication medium Ė not the activity of making charts.To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together. This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics.Immediately improve your visualizations and reveal the ďa-haĒ insights!


Key Topics

  • Introduction to Marketing Performance Management
  • Determine Measurement Requirements & Prioritize Metrics
  • Create Your Business Framework
  • Language of Visual Stories
  • Develop & Compose Your Analytic Story

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Jim Lenskold
    President | Lenskold Group
    Jim has published articles and presented internationally on the topic of applying marketing ROI and measurements to guide strategies and tactical planning. His team at Lenskold Group works with Fortune 1000 and emerging clients globally to improve marketing effectiveness. Client engagements include innovative measurement solutions, user-friendly ROI planning tools, action-driven dashboards and decision support frameworks to drive marketing performance and profitability. Jimís career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. He helped form the customer acquisition and customer retention organizations and managed a $20 million marketing budget for retention strategy and customer loyalty marketing. Jim developed the key measurement models for AT&Tís retention marketing programs and developed innovative approaches to maximize corporate profits in marketing investments.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    312.540.3000 x6714
    Fax: 312.894.6304