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2nd Annual Design Thinking for Financial Institutions

Capitalizing on Design Thinking Methodologies to Create a Human-Centered Experience

14-15 Sep 2016
DoubleTree by Hilton Metropolitan | New York, NY, United States of America

Why You Should Attend

2nd Annual Design Thinking for Financial Institutions

Utilize design thinking methodologies to reevaluate ways to offer products, services, and understand the needs of the consumer. Join leaders of financial institutions to exchange tips and tools to strengthen the design thinking mindset, gather deep insights from the customer base, create a common design thinking language, and establish innovation programs that will aid in achieving a competitive advantage in a complex and disruptive landscape.

The highly anticipated second installment of Design Thinking for Banking & Financial Services will build on the importance of innovation in the age of digital disruption. Our expert speaker panel will address strategies to construct and implement design thinking framework, develop innovation hubs, and transform crucial consumer pain points into tangible ideas. The delegation will leave with a better understanding of the non-linear design thinking methodology and an array of tactics to develop a human-centered customer experience.

Key Topics

  • Cascade design thinking principles and culture to promote innovation and collaboration across the enterprise
  • Navigate through organizational resistance to acquire optimal resources and create a common language for design thinking
  • Recognize the needs and desires of the customer base by gathering and analyzing deep insights to drive development
  • Engineer and implement a design thinking framework that fails fast and cheap and follows a non-linear development model
  • Streamline essential design thinking functions such as journey mapping and rapid-prototyping into the innovation toolbox
  • Previous Attendees Include

    American Express, Bank of America, Regions Financial, BNY Mellon, KeyCorp, Merrill Lynch, BankUnited, Credit Suisse, HSBC USA, Bank United - N.A., BBVA Compass, Cadence Bank, Capital One, Citi Global Transaction Services, Everbank, FDIC, GE Capital Bank, Home Trust Company, M&T Bank, Sovereign, State Street Financial, Deutsche Bank, HSBC, MasterCard, Metlife, Northern Trust, PNC Bank, SunTrust Bank, TD Bank, Texas Capital Bank, UMB Financial Corp, JP Morgan Chase & Co.,Wells Fargo & many more

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Silver Sponsor
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    Silver Sponsor
    Human Factors International
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    Business Development Partner
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    Event Partners

    Practical Insights From

    Karen Pascoe
    SVP, User Experience Emerging Payments

    Miranda Hill
    VP, Product Management Manager, WF Labs and Incubator
    Wells Fargo

    Michael Hudson
    SVP, Head of Agile Transformation
    PNC Bank

    Judy Cotter
    Director, Design Thinking

    Utibe Bassey
    Director, Customer Experience and Design

    Naomi Minnich
    User Experience Research Director

    Lauren Palmer
    Senior Director, User Experience Research

    Click Here For Full Agenda

    Voice of Our Customers
    • "Great mix of bankers and solution providers in a workable size." - Federal Reserve Bank of New York
    • "Very well organized, focused conference that hosted many key players in the industry." - JP Morgan Chase
    • Wonderful collection of experts. A great networking opportunity." - The World Bank
    • "Overall, a higher quality conference than many I've attended." - First Citizens Bank
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Angelica Anselmo

    455 North CityFront Plaza Drive
    9th Floor NBC Tower
    Chicago, IL, 60611

    Fax: 312-894-6304