marcus evans north america conferences

Design Thinking 2016

Creating a Human-Centric Environment to Activate Creative Design and Cultivate Employees Invested in Developing Loyal Consumer-Product Relationships

26-29 Feb 2016
Marines Memorial Club & Hotel - San Francisco, CA, United States of America

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Why You Should Attend

Design Thinking 2016

Institutionalizing a design thinking process can pose a challenge to many organizations looking to instill an enterprise-wide culture of innovation. Many companies are looking at ways to integrate the process from ideation to rapid prototyping to ensure a constant innovation pipeline filled with disruptive products and services. This requires a disruptive mentality which can be challenging for employees at first, as most people are afraid of failure.

This conference will address the next evolution in the institutionalization of design thinking practices to align insights and experience to incorporate empathy for the user into the overall design of the product. Participants will examine how they can streamline the ideation process to keep focus and a constant churn of new product and services ideas in the innovation pipeline to uncover that next disruptive product.

Key Topics

  • Harness a culture of innovation within the company through the catalyst of a workplace culture that encourages playful creativity
  • Overcome initial resistance from the C-Suite through qualitative evidence and competitive success stories
  • Realize the power of empathy based research through grassroots activity and engaging the consumer as a person
  • Involve consumers and clients early in the product development stage to maximize co-creation potential
  • Encourage internal design thinking that accounts for the technological and agility requirements of your business
  • Previous Attendees Include

    Under Armour, Ebay, Inc., AIG, GE Aviation, Bayer Healthcare, Viacom, Dell Inc., Tyco, IKEA, Beam, Southwest Airlines, Darden Restaurants Inc., Chobani, Fannie Mae, Maritz, Siemens Energy, Heineken USA, Interface Americas, Illumina, Ameren, Huntsman, Cosntellation Brands, American Express, The Hertz Company, TIBCO Software, Oracle, and many more!

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Silver Sponsor
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    Silver Sponsor
    Luma Institute
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    Silver Sponsor
    Thrive Consulting
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    Silver Sponsor
    Peer Insight
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    Event Partners

    Practical Insights From

    Eric Shuler
    Vice President, Product Development

    Richard Eisermann
    VP Integrated Experience Design & Development
    Lowe's Companies, Inc.

    Michael Perman
    Dean of Innovation
    Gap, Inc.

    Peter Borowski
    Head of Design
    Kraft Foods (Former)

    Lee Ann Hutter
    Director of Product and User Experience Design

    David Dombrowski
    Director, Industrial Design & Innovation
    Pfizer Consumer Health Care

    Doug Dietz
    Innovation Architect
    GE Healthcare

    Click Here For Full Agenda

    Voice of Our Customers
    • "Intimate setting and case-study approach is a welcome change to big box conferences. I learned much more from my peers at this conference and was able to create niche networking relationships." Anheuser-Busch InBev
    • "Wonderful event and timely conference. I'll come back in a Hearbeat." Nickelodeon
    • "What I love about marcus evans conferences is that they're small in size and offer some experiental pieces. I always meet intriguing people and learn something new." Kraft Foods
    • "The speakers were excellent and the content very useful and relevant to the challenges I face everyday." Broadcam Corporation
    • "What an educational, intimate setting to connect with and learn how other companies are driving customer loyaltiy." PetSmart, Inc.
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Tyler Kelch

    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Fax: 312-894-6304