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Strategic Communications for Banks and Financial Institutions

Streamline Communications with a Consistent and Engaging Approach that is Representative of the Institution's Intended Image

11-12 Mar 2002
New York, NY, United States of America

Why You Should Attend

Strategic Communications for Banks and Financial Institutions

The marcus evans Strategic Communications for Banks and Financial Institutions Conference will bring together leading Corporate Communications and Public Relations professionals in the banking and finance industry to discuss the implementation of dynamic approaches for creating a clear and effective communication strategy that represents the institutionís intended image.

This two-day conference will feature many case studies and panel discussions by leading practitioners from across the industry all working to attain a more strategic role for Corporate Communications within their respective institution.   Participants will gain actionable takeaways for the creation of a robust communication strategy that will build credibility while simultaneously improving return on investment.

The delegation will be afforded the opportunity to engage with speakers and peers alike in a classroom-style that facilitates a high-level of interaction and information sharing. Seating for this conference is limited to maintain an intimate educational environment.


Key Topics

  • Implement a continued communications skills development curriculum to align both advocates and stakeholders with the organization's established tone
  • Establish a corporate brand that is built around the core principles of the institution and maintained through the cultivation of lasting relationships with consumers
  • Influence a cross-functional, integrated approach to Corporate Communications to promote greater organizational alignment
  • Quantify communication activities to more effectively demonstrate return on investment and impact to reputational management
  • Increase credibility through the creation of a more robust Corporate Responsibility program

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Teresa Schoffelman
    SVP, Corporate Communications Director
    Associated Bank

    Megan Frank
    Head of Communications, U.S.
    Allianz Global Investors

    Suzanne Fleming
    Head of Communications, Private Banking & Wealth Management Products
    Credit Suisse

    Barbara M. Smith
    SVP, Director of Strategic Communications

    Jennifer Tucker
    VP, Learning and Communications Director
    Guaranty Bank

    Kelly Harper
    Director, Customer Learning Experience
    BMO Financial

    Jonathan Stutz
    Director, Corporate Communications
    Assured Guaranty

    Julian Mills
    Head of Intranet and Internal Social Media
    BMO Financial Group

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Abby Wilson

    The NBC Tower, 9th Floor
    455 N Cityfront Plaza Drive

    (312) 894-6313
    Fax: (312) 894-6304