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Design Thinking 2015

Maintaining Fluidity in the Innovation Pipeline to Deliver Disruptive Products to Market

25-26 Feb 2015
Sheraton Fisherman’s Wharf Hotel - San Francisco, CA, United States of America

Why You Should Attend

Design Thinking 2015

This meeting takes the delegation beyond traditional design application to achieve a balance of intuitive originality with analytic mastery to create business-focused outcomes that generate transformative, innovative and strategic change. Learn how to identify the unarticulated drivers of evolving customer segments and how to co-create with consumers at the front end of the innovation process.

Building on the success of the marcus evans innovation conference series, our expert speaker panel will explore proven and emerging strategies for the integration of insight into ideation and rapid prototyping to capture the needs of the market while keeping the innovation pipeline flush with disruptive products and services. The delegation will go beyond traditional design application to achieve a balance of intuitive originality (the hallmark of great designers) with analytic mastery (the hallmark of business leaders and engineers) to create business-focused outcomes that generate transformative, innovative and strategic change.

Key Topics

  • Integrate design thinking principles into the innovation process to promote more agile ideation and speed to market
  • Demystify design thinking to showcase its accessibility and unlock the inherent benefits of the practice
  • Implement rapid prototyping and user-testing initiatives to accelerate product development decision making
  • Define what successful design thinking looks like to establish a baseline for the quantification of outcomes
  • Leverage lean start-up techniques within design thinking practice to accelerate new product development and speed to market
  • Previous Attendees Include

    Under Armour, Ebay, Inc., AIG, GE Aviation, Bayer Healthcare, Viacom, Dell Inc., Tyco, IKEA, Beam, Southwest Airlines, Darden Restaurants Inc., Chobani, Fannie Mae, Maritz, Siemens Energy, Heineken USA, Interface Americas, Illumina, Ameren, Huntsman, Cosntellation Brands, American Express, The Hertz Company, TIBCO Software, Oracle, and many more!

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Kingshuk Das
    Vice President, User Experience Design Strategy
    JP Morgan & Chase

    Eric Shuler
    Vice President Product Development

    Suzanne Hamill
    Vice President, Design Thinking
    Fidelity Investments

    Amy Parnell
    Director of Product Design

    Dane Howard
    Director, Global Brand Experience

    Robert Huber
    Vice President, Innovation

    Michael Perman
    Dean of MINDSPARK Innovation
    Gap, Inc.

    Paul McGroary
    Global Director, Experience Design

    Click Here For Full Agenda

    Voice of Our Customers
    • "Intimate setting and case-study approach is a welcome change to big box conferences. I learned much more from my peers at this conference and was able to create niche networking relationships." Anheuser-Busch InBev
    • "Wonderful event and timely conference. I'll come back in a Hearbeat." Nickelodeon
    • "What I love about marcus evans conferences is that they're small in size and offer some experiental pieces. I always meet intriguing people and learn something new." Kraft Foods
    • "This conference opened my eyes to the process and organizational structures being implemented by our direct competitors to advance innovation in their organizations." ConAgra
    • "I thought this event was great. I gained many helpful insights and best practices that I hope to implement in my own workplace." SAP
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Tyler Kelch

    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Fax: 312-894-6304