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4th Annual Internal Branding Canada

Advancing Internal Brand and Employee Engagement Initiatives to Achieve Brand Consistency and Greater Organizational Brand Alignment

18-19 Nov 2014
Novotel Toronto Centre Hotel - Toronto, ON, Canada


Why You Should Attend

4th Annual Internal Branding Canada

The marcus evans premier 4th Annual Internal Branding Canada Conference will empower cross-industry internal branding and employee engagement executives to create a more consistent internal brand message that unites internal stakeholders around the brand promise.

Featuring a dynamic presentation format consisting of workshops, panel discussions, and case studies, this highly intensive program will deliver vital communication strategies and employee engagement methods that enable the deployment of an internal brand message and unify internal cultures.

Attendees will benefit from highly interactive conference sessions, 10-15 minutes of Q&A time following each presentation, 4+ hours of networking opportunities, and exclusive access to speaker presentations post-event.

Key Topics

  • Develop an internal branding platform that ensures enterprise-wide brand consistency and increases employee engagement
  • Differentiate communication strategies that allow you to influence rather than manage
  • Align internal and external brands to create a more customer-centric organization while increasing earnings-per-share
  • Create a consistent brand message that empowers employees to deliver the brand promise
  • Utilize persona-based behavioral approaches to understand diverse audiences and measure program impact across non-traditional segments
  • Previous Attendees Include

    AOL Canada
    Bayer Inc.
    Canadian Broadcasting Corporation
    Cascades
    The Coca-Cola Company
    Deeley Harley-Davidson Canada
    Eli Lilly and Company
    GoodLife Fitness
    IABC
    MasterCard Canada
    Microsoft Canada
    Starbucks Coffee Company
    TD Canada Trust
    Tim Hortons Inc.
    WestJet Airlines


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Silver Sponsor
    Microsoft
    Visit website >>


    Event Partners


    Practical Insights From

    Mar-Guerrero-Busquets
    AVP, Employee Experience - Employment Brand, Performance Management, Culture
    TD Bank Group

    Liz Hannah
    VP, Commmunications, Reputation Management
    Cenovus Energy

    Rebecca Kapogiannis
    Employee Engagement and Talent Recruitment Manager
    3M Canada

    Katherine Power
    VP, Communications
    Sodexo Canada Ltd.

    Bianca Ferrari
    Employee Engagement Leader/Internal Communications
    DuPont Pioneer

    Julian Mills
    Head, Corporate Intranet and Internal Social Media
    BMO Financial Group

    Christine De Siato
    Director, Internal Communications
    Shoppers Drug Mart

    Hashmeen Hosein
    Senior Leader, Organizational Effectiveness
    RBC Bank Group

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Robin Yegelwel


    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Telephone:
    (312) 894-6306
    Fax: (312) 894-6304
    Email: robiny@marcusevansch.com