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Loyalty Canada 2014

Establishing a Loyalty Roadmap to Achieve Customer Advocacy

23-24 Jul 2014
Hyatt Regency Toronto - Toronto, ON, Canada

Why You Should Attend

Loyalty Canada 2014

Loyalty Canada 2014 is a highly intensive, two day forum that will bring together cross-industry executives in Customer Loyalty, Loyalty Marketing, and Customer Insights and Analytics from leading organizations to discuss how they’re rejuvenating their existing loyalty programs to remain relevant in the Canadian marketplace. By attending, delegates will gain the necessary tools to drive sustainable growth within their organization through the implementation of effective loyalty strategies.

With a one-track focus, Loyalty Canada 2014 will offer attendees a unique opportunity to benchmark and network with leading Canadian loyalty practitioners in a classroom-style setting that encourages audience engagement and participation. Seating is limited to maintain an intimate educational environment that will cultivate the knowledge and experience of all participants.

Key Topics

  • Develop a reward and recognition program that looks beyond the currency of rewards to improve retention and program value
  • Design loyalty programs that promote the evolution of loyal customers to customer advocates
  • Establish analytics to contextualize customer data to assist in teh development of a personalized customer touch within the loyalty strategy
  • Harness non-traditional marketing channels to optimize loyalty program delivery
  • Promote enterprise-wide loyalty learning to enhance return on the customer investment
  • Previous Attendees Include

    AOL Canada
    Caesars Windsor
    Canadian Tire
    Choice Hotels Canada Inc.
    Energizer Canada
    General Mills Canada
    The Home Depot Canada
    Husky Energy
    HSBC Canada
    Imperial Tobacco Canada
    Loblaw Companies Limited
    Maple Leaf Foods
    MasterCard Canada
    Microsoft Canada
    PayPal Canada
    Pinnacle Foods Inc.
    Rogers Communications
    Royal Bank of Canada
    Sears Canada
    Starbucks Coffee Company Canada
    TD Canada Trust
    Tim Hortons
    Virgin Mobile Canada

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
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    Event Partners

    Practical Insights From

    Kevin Press
    Assistant Vice President, Market Insights
    Sun Life Financial

    Sana Haider
    Program Manager, International Loyalty and Partnerships, American Express Technology
    American Express

    Katherine Dimopoulos
    Head Marketing & Brand Expereince, SCENE

    Marc Goodman
    Manager, Petro-Points
    Suncor Energy Inc.

    Tonie Granata
    Director, Acquisition and Digital Marketing
    BMO Bank of Montreal

    Rafael Alvarez
    Marketing Manager
    Best Buy Canada

    Scott D'Cunha
    Director, Marketing & Communications
    Staples Advantage Canada

    Andrea Shaikin
    Director, Customer Retention Marketing
    Mr. Lube

    Click Here For Full Agenda

    Voice of Our Customers
    • "Very well organized conference with lots of inspiring presentations from speakers." - Manager, Loyalty Insights, Maple Leaf Foods
    • "Very refreshing conference. Excellent speaker panel and content." - Director, Strategy & Insight, Danone Canada
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Robin Yegelwel

    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    (312) 894-6306
    Fax: (312) 894-6304