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Internal Branding and Employee Engagement - 9th Edition

Achieving Brand Consistency and Greater Organizational Alignment

29-30 Apr 2014
Chicago, IL - Venue to be Confirmed, United States of America

Why You Should Attend

Internal Branding and Employee Engagement - 9th Edition

With the consistent flow of research demonstrating the connection between an engaged workforce and revenue growth, improved employee retention, and customer loyalty, organizations have realized that they must deploy a more strategic approach to internal branding and employee engagement, or face the realities of lost market share. However, optimizing a global internal brand platform is proving to be challenging.  Developing a consistent internal brand message that can be disseminated across multiple platforms and diverse internal audiences requires advanced communication and training methodologies, and an internal culture that is well-aligned with organizational values and goals.

The 9th Internal Branding and Employee Engagement Conference will empower senior-level employee engagement and internal branding executives to create a more consistent internal brand message that unites internal audiences around the brand promise. Delegates will come together to explore vital communications strategies that enable the deployment of an internal brand message that highlights shared values between the organization and its workforce, and enables employee engagement methods that unify internal cultures through the use of story-telling and other media platforms to ensure the delivery of a fully-realized brand promise to external audiences.

Heads of Internal Branding, Employee Communications and Employee Engagement will come together to interact with speakers and their peers in a classroom-style setting that fosters both audience interaction and engagement. Seating for this conference is limited to maintain an intimate educational environment that will cultivate the knowledge and experience of all participants.

Key Topics

  • Develop an internal branding platform that ensures enterprise-wide brand consistency and increases employee engagement
  • Incorporate multi-platform, participatory storytelling to engage internal stakeholders and strengthen brand identity
  • Align internal and external brands to create a more customer-centric organization while increasing earnings-per-share
  • Engage internal stakeholders and generate buy-in by involving all levels of management and employees in the deployment of internal branding initiatives
  • Adopt a values-based onboarding strategy that ensures strong brand identification and enables the creation of business-level brand ambassadors
  • Previous Attendees Include

    GE Aviation, Bayer Healthcare, Viacom, Dell Inc., Tyco, IKEA, Beam, Southwest Airlines, Darden Restaurants Inc., Chobani, Fannie Mae, Maritz, Siemens Energy, Heineken USA, Interface Americas, Illumina, Ameren, Huntsman, Cosntellation Brands, American Express, The Hertz Company, TIBCO Software, Oracle

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

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    Event Partners

    Practical Insights From

    Lisa Gick
    Vice President, Employee Engagement

    Breanne Davis
    Global Employee Communications Manager
    Molson Coors

    D'anthony Tillery
    Director, Talent Acquisition

    Susan Goodsell
    Manager, Employee Communications
    Aflac Worldwide Headquarters

    Lawrence J. Galardi
    Director, Internal Communications
    Alexion Pharmaceuticals, Inc.

    Diane Hupp
    Vice President, Employee Relations
    The Sherwin-Williams Company

    Jolene Skinner
    Director, Corporate Culture
    Bridgestone Americas

    Julie Rempel
    Manager, Corporate Communications and Information
    Clark Builders

    Click Here For Full Agenda

    Voice of Our Customers
    • "Great topics and presenters. Well worth the investment of my time." Comcast
    • "I thought this event was great. I gained many helpful insights and best practices that I hope to implement in my own workplace." SAP
    • "Wonderful event and timely conference. I'll come back in a Hearbeat." Nickelodeon
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Tyler Kelch

    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Fax: 312-894-6304