marcus evans north america conferences

Strategic Recruiting and Employer Branding Canada 2014

Seeding an Employer Brand Cultivated by Your Employees and Talent Candidates

26-27 Feb 2014
Toronto, ON - Venue to be confirmed, Canada

Conference Workshop

Going Where the Fish Are - Establishing a Sourcing Campaign Practice at Your Organization

Conference Workshop

Passive Candidates are Cats, Not Dogs-Building an Authentic and Compelling Hiring Story and Telling it in Places Where Talent is Listening

Why You Should Attend

Strategic Recruiting and Employer Branding Canada 2014

The Strategic Recruiting and Employer Branding Canada 2014 Conference will be a two day meeting in which twenty leading experts will provide insights on enhancing the employer brand to attract passive, mid-career talent and instilling a strategic recruitment practice that realizes the push and pull effect recruitment has on the bigger picture of the organizationís growth.

In addressing these central issues, the meeting will explore proven and emerging strategies for finding, targeting, and acquiring top talent. The delegation will be taken beyond traditionally passive talent acquisition practices to a fully integrated platform deployed across the enterprise to discover leading edge processes and repeatable methodologies for strategic talent acquisition that successfully utilizes employer branding.

Heads of Talent Acquisition, Employer Branding and Recruiting will interact with speakers and their peers in a classroom-style setting that fosters both audience interaction and engagement. Seating for this conference is limited to maintain an intimate educational environment that will cultivate the knowledge and experience of all participants.

Key Topics

  • Utilize employee talent acquisition champions and success stories in the delivery of the Employee Value Propositions to diverse talent pools
  • Design a positive candidate experience across all recruitment touchpoints that promulgate the Employee Value Proposition
  • Articulate an Employee Value Proposition and Employer Brand that resonates with Top Talent across diverse digital channels
  • Define collaboration strategies to link workforce planning and strategic recruitment practices
  • Quantify quality of hire reporting to measure success of the talent acquisition practice while identifying qualified talent pools
  • Previous Attendees Include

    Kraft Foods, Aerotek, Canadian Forest Products, ING Direct Canada, Alberta Liquor, Yukon Public Service Commission, Farm Credit Canada, Kruger Products Canada, Tim Horton's, Coca Cola Canada, Thomas International Inc., City of Canada, Sobeys, Acco Brands, Aviva Canada, Central Health Management, General Electric, Vale, LEO Pharma Inc., Future Electronics, Borealis/Omers Private Equity, Shoppers Drug Mart, Sears Canada Inc., Agrium Inc., Avature, Hersheys

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Nancy Gray-Starkebaum
    Associate Vice President, Talent Acquisition
    Canadian Tire

    Jesper Bendsten
    Vice President, Recruiting

    Michelle Dupont
    Director, Talent Acquisition Strategies
    Suncor Energy

    Jennifer Bouyoukos
    Director, Global Recruitment, Sourcing and Strategy

    Moses Bar-Yoseph
    Associate Vice President, Talent Acquisition, Global Organization Development
    Sun Life Financial

    Barbara Bidan
    Director, Global Programs and Sourcing - Talent Builder Team

    Sophia Henderson
    Director, Recruitment - TELUS Customer Solutions

    Click Here For Full Agenda

    Voice of Our Customers
    • "I thought this event was great. I gained many helpful insights and best practices that I hope to implement in my own workplace." SAP
    • "Insightful on how we as human resources are all using same tools, approach and facing similar issues and trends, whatever industry, and how this is a systematic business unit." Vale
    • "Very well run conference with lots of inspiring speakers." Maple Leaf Foods
    • "Very refreshing conference, good speakers and good subject (very relevant)." Danone Canada
    • "An excellent conference. Great presenters, diverse organizations, thought provoking and excellent sharing and learning." Thomas International
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Tyler Kelch

    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Fax: 312-894-6304