marcus evans north america conferences

2nd Annual Canadian Consumer Insights and Trend Spotting

Translating Deep Insights and Cultural Shifts into Bottom-Line Results

4-5 Dec 2013
Pantages Hotel Toronto Centre - Toronto, ON, Canada


Why You Should Attend

2nd Annual Canadian Consumer Insights and Trend Spotting

The 2nd Annual Canadian Consumer Insights and Trend Spotting Conference will take consumer and market insight professionals to “the edge” where they will discover groundbreaking methodologies that will enable them to deliver timely and actionable recommendations based on sound insights and market intelligence while exploring proven strategies to carry these recommendations to the Canadian market.

Industry leaders attending this conference will benefit from two days of workshops, panel discussions and industry-specific case studies focused on the necessity of a structured insights and market research process. Attendees will experience highly interactive conference sessions, 10-15 minutes of Q&A time after each presentation, 4+ hours of networking, and exclusive access to speaker presentations post-event to reference back at the office.

Key Topics

  • Realize the necessity of a structured insights and market research process that efficiently communicate meaningful recommendations across the enterprise
  • Develop region-specific consumer research methodologies that allow for the design and launch of region-specific product lines within a global brand
  • Analyze groundbreaking methods of customer understanding research to uncover the unarticulated drivers of evolving Canadian market segments
  • Cultivate a consumer-centric organizational culture that incorporates the voice of the customer across the product development pipeline
  • Exploit the deployment of cutting-edge ethnographic and design-thinking initiatives to stimulate the innovation pipeline
  • Previous Attendees Include

    AOL Canada
    The Coca-Cola Company
    eBay Inc.
    The Home Depot Canada
    Kraft Foods
    Loblaw Companies Limited
    Maple Leaf Foods
    PepsiCo
    Reitmans Canada
    Royal Bank of Canada
    Sears Canada
    Spin Master Ltd.
    Starbucks Coffee Company Canada
    Tim Hortons
    Toronto Board of Trade


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Gold Sponsor
    Dig Insights
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    Silver Sponsor
    Aimia
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    Silver Sponsor
    Fresh Squeezed Ideas
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    Silver Sponsor
    Hotspex
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    Exhibitor
    Research Now
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    Event Partners

    • Backbone

    • The

    • My

    • Quirk's

    • RetailWire


    Practical Insights From

    Manoj Fenelon
    Director, Foresight
    PepsiCo

    Kal Irani
    Associate Vice President, Marketing
    Marks Division, Canadian Tire

    Greg Ambrose
    Senior Manager, Customer Research & Insights
    Tim Hortons

    Saeed Haniff
    Head Foreman, Ideafactory
    General Mills Canada

    Andrew Consky
    Director, Research
    AOL Canada

    Sara MacKenzie
    Manager, Consumer Planning and Insights
    Diageo

    Shariq Hasan
    Category and Customer Insights Manager
    Weston Bakeries Ltd.

    Celeste Ireland
    Senior Manager, Customer Insights
    Maple Leaf Foods

    Click Here For Full Agenda

    Voice of Our Customers
    • "Intimate setting and case-study approach is a welcome change to big box conferences. I learned much more from my peers at this conference and was able to create niche networking relationships." - Anheuser-Busch InBev
    • "What I love about marcus evans conferences is that they're small in size and offer some experiental pieces. I always meet intriguing people and learn something new." - Kraft Foods
    • "This conference opened my eyes to the process and organizational structures being implemented by our direct competitors to advance innovation in their organizations." - ConAgra
    • "I was suprised by how open and forward were with the details of their innovation strategies. It's very telling of where the best innovation practices are going in the future." - Sun Products Corporation
    • "Content is useful for anyone who is trying to win at innovation. Very well run conference." - Coty Inc.
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Robin Yegelwel


    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Telephone:
    (312) 894-6306
    Fax: (312) 894-6304
    Email: robiny@marcusevansch.com