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Internal Branding & Employee Engagement 2013

Aligning the Brand Promise with Internal Audiences to Increase Growth and Consumer Satisfaction

9-10 May 2013
Florida Hotel & Conference Center, Orlando, FL, United States of America


Why You Should Attend

Internal Branding & Employee Engagement 2013

The Internal Branding and Employee Engagement 2013 Conference will allow you to provide consistency across the organization, increase employee connection and awareness, ingrain the management culture in every level of the organization, leverage new communication channels, and appeal to diverse internal audiences in developing the internal messaging of your organization.

By attending, delegates will have the opportunity to meet senior-level, industry leaders, and discuss strategies to better develop internal functions, secure a meaningful impression of the brand with internal audiences to encourage brand behavior that can resonate internally, and increase revenue.

 


Key Topics

  • Effectively communicate sustainability efforts that evolve into internal branding programs
  • Providing opportunities for new employees to personally connect with the brand
  • Positioning the internal brand as a supporting pillar and driving force behind the external branding initiative
  • Constructing a business-level branding toolkit to develop focused internal branding materials that reduce reaction time and promote program ownership
  • Achieving rapid organizational transformation and knowledge sharing through internal communities on customized internal social platforms
  • Previous Attendees Include

    Microsoft
    Siemens
    GM
    Oracle
    Amway
    Heineken USA
    Interface


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Silver Sponsor
    Maritz
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    Silver Sponsor
    Roberts Golden Consulting
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    Event Partners

    • International

    • O'Dwyer's

    • Enterprise

    • HRm

    • Public

    • International

    • Publis


    Practical Insights From

    Gautham Appaya
    Director of Employee & Executive Communications
    GE Aviation

    Mary Lou Panzano
    Head, US internal Communications
    Bayer HealthCare

    Paula Erickson
    Vice President, Global Communications & Brand Public Relations
    Beam

    Ginger Hardage
    Sr. VP Culture & Communications
    Southwest Airlines

    Jennifer Pakradooni
    Director of Communications, Americas
    DHL Global Forwarding

    Missy Cousino
    Managing Director, Internal and Labor Communications
    American Airlines

    Larry Galardi
    Director, Employee Communications
    Siemens Healthcare Diagnostics

    Kelli Parsons
    Senior Vice President & Chief Communications Officer
    Fannie Mae

    Click Here For Full Agenda

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sara Matuszak


    455 N. Cityfront Plaza Dr.
    9th Floor


    Telephone:
    312-540-3000 ext. 6683
    Fax: 312-894-6304
    Email: Saram@marcusevansch.com