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Loyalty in Banking and Financial Services 2013

Building an Enterprise-wide Loyalty and Retention Strategy through an Enhanced Customer Experience

5-6 Feb 2013
Hilton Times Square - New York, NY, United States of America


Why You Should Attend

Loyalty in Banking and Financial Services 2013

Recent findings indicate that over 50% of Americans distrust the financial industry, with banks and financial services ranking as the top two least trusted organizations by U.S. consumers.

Marketers have come to the realization that customer engagement and loyalty, versus customer acquisition, are critical for driving sustainable growth within financial institutions. Customer loyalty has become a much deeper and complex idea than it has been in the past. Customer loyalty is no longer about points, discounts or rewards; but instead the way processes, technologies, ideas and interactions engage an individual with a brand.

The marcus evans Loyalty in Banking and Financial Services 2013 Conference will provide customer loyalty marketers with a deeper understanding of key issues that are currently affecting the implementation of effective strategies to achieve an ever-growing, profitable, and engaged customer base.

Attending This Conference Will Enable You To:


1. Align customer engagement and retention strategies to enhance brand experience and recognition
2. Build a cohesive, all encompassing, cross-channel, customer loyalty strategy
3. Leverage unique loyalty methodologies to improve communications to traditional and behavioral customer segments

Industry leaders attending this conference will benefit from a dynamic presentation format consisting of workshops, panel discussions, and industry-specific case studies that provide accurate, real-world knowledge. Attendees will experience highly interactive conference sessions, 10-15 minutes of Q&A time after each presentation, 4+ hours of networking, and exclusive online access to materials post-event.

What People Are Saying About marcus evans Conferences:

marcus evans does an excellent job of running conferences. One of the best I have attended. A great set of speakers with relevant and integral content and lots of opportunities to question and interact with them.” – Fifth P.

“This year’s event was excellent. A diverse cross section with relevant content.” – In Gaged


“Good conference with people who really care about and own the topic.” – SAP  

Key Topics

  • Build a cohesive, all encompassing, cross channel, customer loyalty strategy
  • Grown and deepen loyalty relationships with sophisticated consumers in the well penetrated banking and financial services markets
  • Leverage unique loyalty program design methodologies to improve communications to traditional and behavioral customer segment
  • Utilize a holistic customer loyalty strategy that provides consistency and recognition across all life-cycle touch-points
  • Discern the true return on investment (ROI) for loyalty and retention programs across the enterprise
  • Previous Attendees Include

    marcus evans invites leaders from Banking, Finance, Credit Card and Insurance organizations overseeing:

    - Customer Loyalty/Loyalty Marketing
    - Loyalty Management
    - Customer Retention
    - Customer Life Cycle
    - Research and Loyalty
    - Marketing/Direct Marketing/Relationship Marketing
    - Customer Relationship Management (CRM)
    - Customer Engagement/Customer Experience
    - Customer Analytics
    - Customer Intelligence
    - Marketing/Mobile Marketing/Social Media Marketing
    - Social Media/e-Commerce
    - Customer Segmentation/Customer Strategy
    - Customer Service/Care/Operations/Support
    - Client Service
    - Insights/Analytics
    - Business Development


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Silver Sponsor
    Bunchball
    Visit website >>
    Silver Sponsor
    Exchange Solutions
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    Silver Sponsor
    HCL
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    Business Development Partner
    GMC Software
    Visit website >>


    Event Partners

    • Enterprise

    • CRM

    • CRMXchange

    • Loyalty

    • The

    • Private

    • Quirk's


    Practical Insights From

    Manish Kohli
    Managing Director, Global Head of Commercial Cards
    Citi Global Transaction Services

    Chris Sullivan
    Regional Vice President
    Bunchball

    Nikhil Datar
    Principal, Customer Experience Management
    HCL

    Carl Erickson
    EVP
    Exchange Solutions

    Rick Claypoole
    Director, Retail Product Management and Marketing
    Cadence Bank

    Derek Martin
    Former Director, Customer Retention
    American Express

    Jason A. Murdock
    Manager, Customer Intelligence, Certified Net Promoter Associate
    Mutual of Enumclaw Ensurance

    Andy Noyes
    Customer Advocacy, Escalated Services
    Capital One

    Kareema Mejri
    Vice President, Customer Centricity
    Metlife

    Wyn Smith
    Senior Manager, Customer Loyalty
    BMO

    Candy Michael
    Vice President, Cust omer Feedback
    American General Life, An AIG Company

    Andy Mantis
    Group Head
    MasterCard Advisors

    Jim Logan
    Director & Senior Product Manager, Trade and Financial Supply Chain
    Deutsche Bank

    Nandan Mer
    Group Executive, Loyalty
    MasterCard

    Dan Marks
    Chief Marketing Officer
    First Tennessee

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Robin Yegelwel


    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Telephone:
    (312) 894-6306
    Fax: (312) 894-6304
    Email: robiny@marcusevansch.com