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3rd Annual Life Sciences Market Research Conference

Overcome Operational Issues and Embrace New Methodologies to Conduct Effective Market Research

20-21 Jun 2012
Hyatt at the Bellevue, Philadelphia, PA, United States

Conference Workshop

Day One Chairperson: Rod Tarajos, MA, MBA, Senior Manager, Business Analysis & Information at Amgen Canada

Day Two Chairperson: Patrick Smale, Director, US Marketing Science at Alcon Laboratories

Workshop Moderator:


Why You Should Attend

3rd Annual Life Sciences Market Research Conference

Due to the recent amount of profitable drugs coming off patent and the need to streamline market strategies, market researchers are facing many challenges in this complex and increasingly competitive industry. This conference will look at current and new market research trends and techniques that are utilized in the industry to ensure market growth. With the proliferation of digital media, we will also look at how these new mediums are enabling market researchers to reach out to customers and physicians.

About the Conference
The 3rd
Annual Life Sciences Market Research Conference will be an industry focused event specific to Heads, Vice Presidents and Senior Management from leading Pharmaceutical, Biotech and Medical Device companies in Market Research, Strategic Planning, Branding Management and eMarketing.

By attending this event, industry leaders will assess the challenges and ongoing needs for information in this ever-changing and uncertain market research industry.
With new budget cuts and drugs coming off patent, this is a MUST attend event for those that want to implement innovative approaches towards new research methodologies, techniques, technologies and regulations.

Attending This Event Will Enable You to:

1. Overcome operational challenges impacting market research
2. Analyze key challenges in conducting market research
3. Identify areas of innovation in market research
4. Evaluate new technologies in the digital medium
5. Position drug development to new markets globally

With a one-track focus, the 3rd
Annual Life Sciences Market Research Conference is a highly intensive, content-driven event that includes case studies, presentations and panel discussions over two full days.

This is not a trade show; our Market Research conference series is targeted at a focused group of senior level leaders to maintain an intimate atmosphere for the delegates and speakers. Since we are not a vendor driven conference, the higher-level focus allows delegates to network with their industry peers.

“Great selection & breadth of speakers. Uniformly high quality of presentations. Intimate nature of meeting provided excellent opportunities for networking.” – Abbott Laboratories

“Great in depth coverage of hot topics in an intimate setting that lent itself to excellent discussions.” – Novartis

“Excellent! Small enough to allow for good interaction and discussion. High level of presentations; well chosen speakers” – Trellis Bioscience

Related Industry Content
Check out our interview with
Dev Das, Group Director, Strategic Insights & Analytics at Auxilium Pharmaceuticals

Key Topics

  • Conduct effective market research in emerging countries with Novartis Pharmaceuticals
  • Identify the best new market access opportunities with Merck
  • Utilize new technologies when conducting market research with Baxter International, Inc
  • Optimize the interaction of forecasting and market research with NPS Pharmaceuticals
  • Employ innovative market research tools to better understand consumer behavior with Alcon Laboratories, Inc.
  • Previous Attendees Include

    marcus evans invites Heads, Vice Presidents, Directors and Senior Management from leading Pharmaceutical, Biotech and Medical Device companies with responsibilites in:
    Market Research
    Strategic Planning
    New Product Planning
    Brand Management/Product Management
    Business Analytics
    Strategic Insights

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Business Development
    Ipsos Healthcare
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    Event Partners

    • Marketing

    • Mobile

    • Pharmaceutical

    • Philadelphia

    • Philadelphia

    • 20/20

    • CenterWatch

    • The

    • Innovation

    • Medical

    • Medical

    • PharmaVOICE


    • Quirk's

    Practical Insights From

    Geeta Padbidri
    Former Head, Market Research and Forecasting
    NPS Pharmaceuticals

    Dev Das
    Director, Strategic Insights & Analytics
    Auxilium Pharmaceuticals

    Robert Tomeo
    Associate Director, Market Research
    Novartis Consumer Health, Inc.

    Christina Bender, Ph.D.
    Associate Director, Business Analysis
    Novartis Global Oncology

    Kevin Kryszak
    Group Marketing Manager, Market Research and Strategic Analysis

    Angela Elias
    Senior Manager, Global Strategic Market Analytics
    Millenium Pharmaceuticals, Inc.

    Rod Tarajos, MA, MBA
    Senior Manager, Business Analysis & Information
    Amgen Canada

    Jane Urban
    Digital Marketing Manager
    Baxter Healthcare

    Larry Levin
    Professor, Mayes Graduate School of Healthcare Business & Policy
    University of the Sciences in Philadelphia

    Daryl Bogard, RPh, MBA
    Senior Director, Global Market Research

    Patrick Smale
    Director, US Marketing
    Alcon Laboratories, Inc.

    Susan Wright
    Associate Director, Market Research
    Shire Pharmaceuticals

    Antonietta Forte
    Senior Manager, Business Analysis and Information

    Brad Pennington
    Market Research Analyst

    Kari Stamos
    Manager, Market Research
    Sandoz, Inc.

    David Scowcroft
    Senior Vice President
    Ipsos Healthcare

    Click Here For Full Agenda

    Voice of Our Customers
    Latest Conference News & Resources

    • Hyatt at the Bellevue
    • 200 South Broad Street, Philadelphia, PA19102
    • P: 215- 893-1234
    • W:

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Angelina Moya

    455 North CityFront Plaza Drive
    9th Floor NBC Tower
    Chicago, IL, 60611

    Fax: 312-894-6304